This design was created to give 5th Street Bar and Grill a streamlined, well branded, menu system. The new logo and menus would serve to uphold a contemporary and cohesive image.

I chose to create the logo to reflect the wood-fire grill and their specialty item which is the hormone-free, farm-raised chicken from Rossdown Farms.

The menus are designed with red titles to be easily referenced when looking at the menu. The small fire illustrations add some visual interest and weight to those titles. In the background behind the typography, there are faintly expressed illustrations of popular food items such as chicken, pizza, and fresh ingredients.